Businesses and organizations are seeking environments that support a shared sense of identity, commitment, and purpose for their employees and customers, all while supporting the company’s goals and brand promise. These spaces are microcosms of communities, and often necessitate the same features that strong communities have— places to reflect, to work, to play, and to learn.
Our partnership with clients focuses on uncovering opportunities that may not initially be obvious through thoughtful user research and discovery. We take the time to learn about their business, their people, and their culture. We also learn from their customers and other users, giving us a full picture from all angles of the organization and those it touches. After accumulating this information, we add our ongoing knowledge of social, business, legislative, and cultural trends.
Focus on the Users
Our goal is to design places that offer meaning, service, and resonance to our clients and their stakeholders. By connecting to the people that experience spaces on emotional, behavioral, and cognitive levels, we make certain that our designs address all of those “touch points.” The success of our multi-dimensional, strategic, and interdisciplinary work comes from the knowledge that it must begin and end with the users.